The mastermind behind this brand that we have seen repping by the likes of ODD FUTURE is the 18-year-old guy Kobi McLemore (check out his interview for HYPEBEAST here)
The lookbook of the new collection 2012 is finally released and you can check here below the selection of hoodies, beenies, T-shirts, etc.
The collection features characteristic digs at corporate America, reflected specifically in the “New York Death” hoodie and beanie. Additionally, the collection boasts a collaboration with streetwear brand 5th collumn, which was developed as a short and long-sleeve tee with multiple colorways of each. The Spring 2012 collection is set to be released at 6pm today (1st April 2012) via DPI’s online shop