THE man, the creative amazing mind, producer, rapper, creative etc etc walking in this earth by the name of Pharrell Williams is cooking something amazing and original, once again. We feel enthusiastic and exciting to comunicate you these news as we feel like part of such a cultural movement as KOG, at the end of the day, is and will be. i am OTHER. Seen as way more than merely a record label, and instead a cultural movement of sorts, ‘i am OTHER’ welcomes “thinkers, innovators and outcasts.” Presented with a slightly sci-fi twist, Williams is clear in his mission – to make “others” and the idea of thinking independently a much more mainstream ethos than merely following trends that have already been presented. Hopefully some day the man will find out about us. Think independently and keep up your own ideas.